Sherry N. Farmer

Business Expertise

Sherry Farmer is a marketing professional with over eight years of experience involving both a team oriented work environment and time as an independent consultant. Her experience is concentrated in the development and execution of marketing plans and in creation of marketing tools. Specifically, she specializes in marketing collateral development, customer communication and retention, implementation of direct marketing programs, management of print advertising campaigns, agency and vendor relationship management, web development and management, and event management.

As Marketing Director for The Sterling Companies, Sherry managed the preconstruction sales program for each property from initial concept through construction and grand opening. She conducted successful preconstruction sales programs for 12 resort condominiums and two residential communities, totaling over $597 million in sales and reservations. During her time with The Sterling Companies, Mrs. Farmer also planned and executed over 35 launches, grand openings, expositions, company charettes and charity golf tournaments.

As an independent consultant, Sherry provides consulting and graphic design services for a wide range of small businesses including restaurants, salons, real estate and resort management companies. Mrs. Farmer works with owners and their employees to acquire new customers and create brand awareness through various advertising media. She also provides collateral development to ensure brand consistency.

Educational Background

Sherry holds a Bachelors of Science Degree in Marketing from Troy University. She also holds certificates in Adobe Photoshop and Acrobat from Sterling Ledet & Associates, Inc. Other certificates include Understanding Housing Markets & Consumers and Lifestyle Merchandising, Advertising & Promotion Strategies from The National Association of Homebuilders.